Nicholas Scalice — Landing Page Masterclass — Free download

Course Summary

Straight-forward course on landing pages. Lots of valuable information and links to resources if you want to go deeper than this course.

Course Contents

Part 1: Introduction

  • Additional Resources
  • Welcome to the Course
  • Important Terms to Know
  • The 7 Skills Landing Page Optimizers Need to Have

Part 2: Landing Page Foundations

  • What is a Landing Page?
  • The OAT Formula
  • 7 Questions Every Landing Page Should Answer

Part 3: Psychology of Persuasion

  • It’s All About “State Change”
  • Brain Chemicals
  • Psychological Triggers

Part 4: Copywriting That Converts

  • Landing Page Copywriting Tips
  • Writing Headlines That Convert
  • Message Match
  • Call-to-Action

Part 5: Design That Shines

  • Elements of Design
  • Design Tools
  • Examples of Great Design

Part 6: Building a Landing Page

  • Overview of the Buildout Process
  • Research, Write, Design, & Develop
  • Integrate, Test, & Launch
  • Let’s Build a Page with Unbounce

Part 7: All About Testing

  • Different Types of Testing
  • Functional Testing
  • Usability Testing
  • A/B Testing

Part 8: Ready to Optimize

  • Understanding Analytics
  • Metrics That Matter
  • Form Optimization
  • Optimizing for Speed
  • Optimizing for Ecommerce

Part 9: Real Landing Page Reviews

  • Click-Through Pages
  • Lead Capture Pages
  • Sales Pages

Part 10: Conclusion

  • Recap of Key Takeaways
  • Working with Freelancers

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333.70 MB

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